Founded by a Father, Carried Forward by His Son

As a father and son family business, Father’s Day holds a special meaning here at Simon G Jewelry. Long before becoming a nationally recognized jewelry brand, Simon G Jewelry was simply Simon’s passion and something one of his sons, Zaven, grew up watching every day. From late nights at work to the care and dedication Simon poured into every detail, Zaven didn’t just inherit a business he inherited the values and work ethic that built it. Today, as CEO Zaven continues to carry forward the legacy his father started more than three decades ago.
Growing up around the business taught Zaven lessons that still guide the brand today: craftsmanship matters, relationships take time, and reputation is earned through consistency and integrity. “The most important thing my father taught me was that relationships and reputation are built over time,” says Zaven. Those values remain at the heart of everything Simon G. creates, not only in the jewelry itself, but in the relationships the company has built over generations. This Father’s Day, Simon G. celebrates the bond, mentorship, and legacy between father and son and the idea that the most meaningful things in life are truly built to last.
